November 28, 2020

Prestige Skin Care Outpaces Growth in Makeup for Q2

Prestige skin care is poised for a comeback, according to the latest figures from the NPD Group.
The category grew 6 percent for the second quarter to $1.4 billion in the U.S., outpacing makeup, which grew 4 percent to $2 billion. Fragrance grew 1 percent, to $868.5 million, with growth in men’s fragrance outpacing women’s. Nail was also up slightly, with base and top coats up 13 percent, nail care up 6 percent and color up 1 percent. Overall, the prestige beauty category grew 4 percent year-over-year, according to NPD.
In skin care, naturals are taking over.
“Natural brands now capture the largest share of dollar volume within the prestige skin-care space,” said Larissa Jensen, executive director and beauty industry analyst at NPD. “From the perspective of Generation Z…[it’s] the number-one thing that they’re looking for in their beauty products, is products made from natural ingredients.”
Initiatives like Target’s decision to expand its assortment of natural beauty products have far-reaching implications, Jensen noted. “It’s going to get bigger, and it’s going to incentivize these bigger brands to find alternative ingredients that are more natural and pure and may have some of the same efficacy as these other ingredients that may be more negative.”
Clinical brands

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