May 13, 2021

Wake up and smell the concrete: the rise of alt perfumes

From Comme des Garçons to Christopher Shannon, 2017’s scents are inspired by anything from building materials to milk teeth. Do their bouquets live up to the hype?

Floral meadows, orange trees, sex … the familiar smells of the perfume counter, right? How about concrete? That’s the inspiration behind Comme des Garçons’ latest perfume, released this week. With a flat bottle that looks like an off-cut of the Southbank Centre, it’s the kind of dressing-table addition that will appeal to design geeks fond of brutalism, who likely have a Marie Kondo approach to interior decor. On the Selfridges website, it’s described as “an exploration of destruction, construction and creation”.

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