January 16, 2021

Ulta Beauty Adds Caffeine Buzz With Frank Body

Ulta Beauty is adding a coffee scrub to its beauty assortment.
This week, Frank Body steams into 100 of Ulta Beauty’s doors with plans brewing to add Ulta.com in 2018.
This marks the second U.S. bricks-and-mortar retailer for the Australian brand, which built its business on the use of coffee in its formulas and edgy social media efforts. Having built demand for the natural lineup selling direct-to-consumer, the brand is on the hunt for more physical retailers. Frank Body made its stateside bricks-and-mortar debut in 2016 at Urban Outfitters.
“Ulta for us has always been the obvious next step in the U.S. They have strong traction and authority in our categories coupled with an ambitious growth plan,” said Stephen Rowley, cofounder of Frank Body.
The idea for Frank Body came after its founders heard customers in a café ask for coffee grinds to use in the shower. The business grew online, powered by cheeky social media showing users slathered in the scrub. The “coffee-covered-selfie” posters include Ariana Grande, Tash Oakley and Gabi Fresh. It is estimated Frank Body achieved sales of $20 million in its first 18 months fueled by Instagram interest and should more than double that with physical store growth. Frank Body did not comment on

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