May 13, 2021

Rich Hilfiger Does Tango Hotel Brand

Rich Hilfiger, a recording artist and Tommy Hilfiger’s son, has caught the apparel bug.
Joining forces with Al-Baseer Holly (Bonic), a rapper turned visual artist, and pro skateboarder Stevie Williams, the longtime friends have launched a lifestyle brand built on “permanent vacation,” an ideal all three founders not only promote but live their lives by.
Named Tango Hotel, the Los Angeles company had a quiet launch last July in Miami (without any product to speak of), where it partnered with Agenda to host the trade show’s kickoff event at Raleigh Hotel, owned by Tommy Hilfiger, with a poolside performance by Travis Scott.
Tango Hotel was launched in select Macy’s stores across the country in late May, with a collection of men’s designer socks and briefs featuring original artwork from both Rich Hilfiger and Holly. The line was also shipped to specialty boutiques in June and is being sold at with prices starting at $12 for socks and $25 for briefs.
“The brand is all about the idea of Tango Hotel being a place of permanent vacation, a state of mind,” Holly said.
“The Tango fit is how underwear is supposed to fit, it feels like you have nothing on,” Hilfiger added. “We have the

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