November 28, 2020

Ralph Lauren’s New ‘Woman’: Jessica Chastain

Ralph Lauren, already a major player in the men’s fragrance space, wants to make it big in the women’s category. And he’s enlisted a major American actress to help him: Jessica Chastain.
The actress will be the face of the designer’s latest eau de parfum with licensee L’Oréal, Woman by Ralph Lauren. It will be only the second time ever a celebrity has fronted one of Lauren’s women’s fragrances.
Woman is the first women’s franchise the brand has launched in nearly a decade, following the now discontinued Notorious pillar that was released in 2008. The last big hit the designer had in the women’s category was almost 20 years ago with Romance, which bowed in 1998 and is still ranked as the 14th best-selling female fragrance in the U.S.
“Fragrance is the most personal expression of a woman’s beauty and my new fragrance…has a masculine note with a feminine sensuality that plays to the duality of my modern woman….I have always been attracted to the woman with her hair blowing in the wind, a natural beauty who will walk into a glamorous black tie event wearing a man’s tuxedo,” Ralph Lauren told WWD.
To mirror Lauren’s affinity for feminine apparel with men’s wear sensibilities,

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