May 12, 2021

At Work: Ava Coleman, SB Projects Artist Manager

Hard work pays off. Just ask Ava Coleman.
The 23-year-old started off as an intern at SB Projects, the Los Angeles management company that works with artists such as Justin Bieber, Ariana Grande and Karlie Kloss, and five years later is now an artist manager at the firm. She currently manages Tori Kelly and K-pop star CL and was the mastermind behind the Justin Bieber Comedy Central roast.
Coleman, a native of Washington, D.C., who came to Los Angeles to study and obtain her bachelor’s in communications at the University of Southern California, started at SB Projects just before her sophomore year, interning there three days a week and putting in time remotely from school another two days. When she studied abroad in London for a semester, she didn’t stop, continuing to work in the company’s satellite office, returning Stateside to be hired by the firm full-time as she balanced USC night classes with a 9-to-6 day job.
The executive thinks function when she’s getting dressed, mixing Nineties nostalgia with a casual vibe good for the office or for when she’s hanging out with coworkers at Zinqué or Gracias Madre. The outfit she wore when meeting with WWD was a case in point:

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