January 15, 2021

Luisa Via Roma, Dilara Findikoglu Mark Launch of Capsule Collection in London

DILARA’S PROPAGANDA: Luisa Via Roma’s Andrea Panconesi headed to London Thursday night to mark the launch of an exclusive capsule with the emerging designer Dilara Findikoglu.
The Florence-based retailer fully embraced Findikoglu’s rebellious spirit for the evening, hosting a dinner in a grand room at East London’s Masonic Hall, complete with rock music and withered roses scattered on the dinner table.
SEE ALSO: Dilara Findikoglu on Fashion, Politics and Central Saint Martins >>
“We’ve always supported young designers since Day One, and Dilara presents the new generation, a very specific part of the young generation,” said Panconesi, chief executive officer at Luisa Via Roma.
The launch of the capsule, which currently consists of a red tracksuit set, will be followed by other products in the future. It is part of a new initiative by the Italian retailer called LVR Editions that kicked off on June 16.
SEE ALSO: LuisaViaRoma to Launch LVR Editions >>
Each month, a different co-branded product will be on sale in a dedicated section of luisaviaroma.com. Sergio Rossi, Dolce & Gabbana and Superga are among the brands set to participate in the project.
“Luisa Via Roma [is] one of my biggest stockists. They ordered so much of the last collection,” said Findikoglu, who has earned

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