January 19, 2021

Vintage @Intermezzo to Open Doors to Consumers

NEW YORK — Last year the buzz was all about fashion shows becoming consumer oriented. Now industry trade shows want in on the action.
Beginning next month, Intermezzo Collections will introduce its first-ever Vintage @Intermezzo consumer-facing fair within the show, which takes place Aug. 6 through Aug. 8 at the Javits Center here.
It will feature a selection of vintage dealers showcasing one-of-a-kind apparel and accessories collections. Consumers will be charged $20 to shop the vintage section exclusively and are being invited to wear their favorite vintage pieces to the show.
“We’re encouraging [retail] buyers to [dress in vintage] too. Vintage is very much a community. We want to engage that community. By encouraging people to come dressed, we’re curious to find out what their stories are. Vintage is all about a story, and who doesn’t love stories?” said Peter Berta, show director of Intermezzo.
He plans to offer Vintage @Intermezzo three times a year in January, May and August. “It’s the immediate show, and we speak to immediate needs at Intermezzo. This product exists and it doesn’t need to be produced so it lends itself into the business model of Intermezzo — the immediacy,” Berta said.
The exhibit’s selections will range from luxury vintage designers

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