January 24, 2021

Swim and Active Collective Shows Highlight 2018 Trends, Brisk Business

Swimwear and activewear buyers got a leg up on the action and preview of spring 2018 trends during last week’s Swim Collective and Active Collective shows, which wrapped up on Tuesday in Huntington Beach, Calif., ahead of Miami Swim Week.
The shows, which normally take place about two weeks after Miami and in January, moved up on the calendar for the first time due to venue construction during their regularly scheduled dates, giving buyers a chance to concentrate on brands within a smaller show footprint before heading to the Miami sprawl of four shows.
The boutique-like shows, which featured about 222 swim and 200 activewear exhibitors ranging from Gottex to Reebok and emerging brands from Australia and Hawaii, are a key stop for regional buyers as well as majors such as Bergdorf Goodman and Saks Fifth Avenue.
“The theories run different from brand to brand. Here it is orders and in Miami you may be working your advertisements and events. Some are rolling out a specific launch in Miami, but they are able to pre-line with their key buyers here so they can narrow down their lines,” said Roy Turner, senior vice president and show director for organizer Emerald Expositions.
Turner said the need

Follow WWD on Twitter or become a fan on Facebook.

Read More…