October 28, 2020
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Rachel Zoe Sets ‘Pop-In Shop’ in East Hampton, Spring 2018 Fashion Show in L.A.

Next month, Rachel Zoe will dip her toes into the warming waters of the seasonal East Coast retail scene with her first-ever East Hampton “pop-in shop” at What Goes Around Comes Around. The shop will feature a selection of Rachel Zoe Collection’s pre-fall and fall pieces styled with her picks from WGACA’s vintage selection.
Zoe will launch the shop — open from August 5 to 13 — with a VIP shopping night on August 4. “I wasn’t ready to open up my own pop-up shop for the whole summer, but I have known the guys at What Goes Around Comes Around for 20 years, so we thought, ‘Why not do a pop-in shop for part of the season?’ It’s a great way to have a presence in a place that’s like my second home. In August you’re still wearing sundresses but you’re also in a fall state of mind, so why not mix in some chunky knits, statement outerwear and boots? I love mixing my own new pieces with vintage, and my customer dresses that way too,” she said.
The pop-in will showcase light, airy silhouettes and statement staples such as printed silk tops, dresses, faux furs and jumpsuits that can work from the

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