May 12, 2021

Next Up for the Drybar Menu: Charcoal

Alli Webb, the founder of Drybar, likes to keep her ear to the ground. In fact, that’s how the trained hairstylist realized there was a gap in the salon market for an emporium devoted to blowouts.
What started as one blow-dry bar in Brentwood, Calif., has sprouted to a chain of 81 locations — both company-owned and franchised — with 100 shops easily within sight.
But it isn’t only blowouts building the Drybar empire. Although Drybar didn’t share results, industry sources suggested at least one-fourth of what they estimate is approaching a $100 million business is registered in sales of tools, retail hair care and treatments.

On the Rocks from Drybar

Her latest example of tapping her observations for product creation, On the Rocks Clarifying Charcoal Shampoo and Conditioner, was inspired by a beverage.
“Over a year ago, I saw Molly Sims, who is a friend of mine, drinking this detox drink that had activated charcoal, lemon and cayenne,” recalled Webb, who said she’s a health nut who will try anything. She got the brainstorm to harness characteristics of charcoal, known for driving out toxins, in hair care.
On the Rocks is especially targeted at customers who haven’t washed their tresses in several days — a

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