January 26, 2021

Edgemine Launches Contemporary Denim Line

Denim-grounded line Evidnt Los Angeles wants to be the go-to for contemporary denim looks without the high prices.
The brand, which showed to buyers at the Magic and Project trade shows earlier this year, is shipping to more than 250 retailers including Nordstrom, Anthropologie and Asos. The line is part of a portfolio of brands owned by Los Angeles-based Edgemine Inc. that includes the contemporary offering under J.O.A. (Just One Answer) and a vintage-inspired brand Moon River.
“As with J.O.A. and Moon River, the idea was really to offer a little bit more of a forward-fashion line from a different perspective at affordable prices,” said Michelle Bartlett, contemporary sales director. “Our price point is pretty moderate. We tend to have under $100 for all of these brands. What we’ve always excelled at as a company is identifying white spaces in the marketplace. With Evidnt, it became evident to us the need for a trend-driven denim line for under $100.”
The collection shipping to stores includes sweaters and men’s wear inspired pants and tops. The denim bottoms — some 100 percent cotton and others offering a bit more stretch — play with relaxed, high-rise silhouettes. The fashion-forward details come through in paneling, embroidery, released

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