January 19, 2021

EXCLUSIVE: Jonathan Anderson Takes a Tartan Turn for First Uniqlo Collection

LONDON — Jonathan Anderson was thinking “universal and quirky,” for the first J.W. Anderson collaboration with Uniqlo, a mash-up of urban, collegiate and military-inspired looks and basics in oversized proportions, tartan and stripes.
The 33-piece collection for Uniqlo’s LifeWear, which was first revealed in March, will launch on September 19 in the U.K., followed by other markets. The collection is for men and women with pieces including a duffle coat, an oversized striped turtleneck with ties around the wrists, a crewneck sweater with an abstract fish floating across the front, a tartan down jacket and a matching padded tote.

A visual from the J.W. Anderson x Uniqlo campaign
Courtesy Photo

SEE ALSO: Uniqlo Enlists Jonathan Anderson to Bring a British Accent to Life Wear >>
“The point of doing this collaboration was that I believe in democracy in fashion,” said Anderson. “What I hope will be achieved is that any age demographic can pick up and find something within the collection to relate to. Doing something with Uniqlo means you come up with a wardrobe which is universal and quirky.”

Jonathan Anderson
Courtesy Photo

Anderson also responded wholeheartedly to the Japanese idea of “reducing something to its essence. It can be culturally, textile, or silhouette-driven, but it’s about the

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