May 13, 2021

5 Things You Need to Know if You Want to Launch Your Own Fashion Brand

So you want to launch your own fashion brand?
In many ways, there is no better or worse time to enter the industry. On one hand, the advent of social media has removed many barriers to selling and branding every product imaginable. On the other hand, an oversaturated digital landscape has fostered intense competition, ubiquitous advertising and a lack of product distinction — making it incredibly difficult for new designers to break through the clutter.
Alas, all is not lost.
Footwear News reached out to several successful emerging designers as well as other industry experts for their best advice on launching a thriving fashion — footwear and otherwise — brand.
Read on for five things you need to know if you want to launch your own fashion label.
* Learn Who’s Who
The footwear industry has a packed playing field, and there’s no shortage of designers who think they have that special something. Jeffrey Kalinsky, founder of luxury boutique chain Jeffrey and designer fashion director at Nordstrom, said he is always scouting for originality and quality when it comes to new designers and their wares. “It’s in the nuances,” Kalinsky said. “If you’re designing shoes that look like someone else’s, that’s not a good thing. If you

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