January 26, 2021

Tiffany & Co., Coty Refocus on Fragrance

Tiffany & Co. and Coty Inc. are hoping fragrance shoppers believe all good things take time.
The two companies have teamed to introduce the iconic jeweler’s first fragrance in 15 years — and its first in partnership with Coty, which now holds the Tiffany license. The company’s scents previously were done in conjunction with Chanel.
The lag since the last introduction of a Tiffany scent is a literal lifetime in the fragrance world, putting pressure on both the jewelry retailer – which this week named a new chief executive officer, Alessandro Bogliolo — and Coty to ensure its success.
“Not only is it the only jewelry brand in our portfolio, but it’s such an emotionally loaded brand. Tiffany’s, for me, is really the brand that incorporates all emotional moments in everyone’s life from engagements to marriage to [having a] first child,” said Edgar Huber, president of Coty Luxury at Coty Inc.
On Aug. 1, Tiffany’s eau de parfum will bow at Bloomingdale’s on 59th Street in New York and key Tiffany & Co. flagships in the U.S., with a worldwide rollout starting Oct. 1.
Huber revealed that Coty is taking a different approach with this fragrance than it has with other designer licensees.
Rather than gunning

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