October 23, 2020
Uncategorized

Balmain Opens First West Coast Flagship, on L.A.’s Melrose Place

LOS ANGELES — Balmain today opens its first West Coast flagship, at 8421 Melrose Place in West Hollywood. The 2,400-square-foot, one-story boutique will be the first freestanding store to house the complete offering from the recently relaunched accessories line, as well as the brand’s men’s, women’s and kid’s clothing collections.
The Los Angeles unit will also feature design elements of the new store concept, which is still “a work in progress,” according to chief executive officer Massimo Piombini. The fully realized retail concept will make its debut next year at a location that has yet to be determined.
“For as long as I can remember, Los Angeles has always been this incredible source of dreams and inspiration. Pop culture actually made me fall in love with the city even before I had set foot in it,” said Olivier Rousteing, Balmain’s creative director. “Later, my California friends introduced me to the singular lifestyle, relaxed glamour and exhilarating openness, diversity and freedom that one finds there, and that intoxicating West Coast spirit has been reflected in my collections. So, in many ways coming to L.A. is almost as much as a homecoming as the opening of a new flagship.” Rousteing and Piombini will celebrate the

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