May 12, 2021

Kay Unger New York Repositions Dress Line for Better-Priced Market

Kay Unger New York, which is licensed to Group J.S. International, is undergoing a makeover.
The dress brand, which for the past year has been geared toward the bridge-designer area, is being repositioned as a better updated dress collection. The company has lowered its price points to be more competitive in the dress market.
Starting in spring 2018, retail prices will range from $168 to $395.
“We want to continue the legacy of Kay Unger,” said Cynthia Amaro, sales director. Unger stepped down from the company bearing her name in 2012 to focus on her philanthropic and creative endeavors. She isn’t involved in the dress brand.
At the time of her departure, Kay Unger New York — cofounded by Unger and Rob Feinberg in 1995 — was generating about $30 million in wholesale volume in its Kay Unger and Phoebe Couture collections, selling to such stores as Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdale’s and Lord & Taylor, and 20 international markets. Unger’s brand, which was sold to Alex Evenings, was later sold to ACI Licensing in early 2016, which licensed Group J.S. a little over a year ago.
During her career, Unger was known for her exclusive prints and innovative color mixes, novelty fabrics,

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