MILAN — Gucci creative director Alessandro Michele‘s inclination for personalization has been extended to the brand’s new home line.
The Italian fashion company is launching Gucci Décor, which will be available starting in September.
“The idea is not to prescribe a particular decorative look, but to provide elements that allow for living spaces to be customized,” said the company.
Similarly to Michele’s fashion designs, the new Gucci Décor collection includes favorite motifs from fauna and flora to be applied to furniture, furnishings and ceramics.
Porcelain items are produced by Richard Ginori, the storied Florentine company founded in 1735, which Gucci acquired in 2013. Michele, who had joined Gucci’s design team in 2002 and rose to the top post in January 2015, had been named creative director of Richard Ginori in September 2014. One pattern features a green and white Herbarium decoration, and there are also porcelain scented-candle holders, as well as Michele’s staple bees, butterflies and cockerel heads in porcelain in 3D and attached to the pots and their lids. There are also small incense holders where 3D stag beetles and bees support incense sticks.
A Gucci Décor ceramic by Richard Ginori
The designer has developed four scents – for both candles and incense: Inventum, Fumus, Herbosum and Esotericum.
A vanity seat in a bright floral jacquard with silver details is