Los Angeles-based costume jewelry brand Melinda Maria is finding its groove with a slew of collaborations and an expansion on QVC. The brand, which has a celebrity following that includes Selena Gomez, Alessandra Ambrosio, Taylor Swift, Chrissy Tiegen and Victoria Justice, is known for fashion-forward pieces that retail from $38 to $298, with a median price of $78.
This summer, founder and designer Melinda Maria Spiegel launched her first collaboration with Rebecca Gayheart and Kelly Oxford to benefit the Chrysalis foundation — a pair of butterfly-shaped earring jackets, a bracelet and a necklace. That was followed last month by a capsule with celebrity hair colorist Tracey Cunningham to benefit Nanci Ryder’s ALS charity.
Melinda Maria earrings
“We design the pieces together and only the strong pieces will survive the cut. It’s not a traditional way of doing a collection for me; it’s very item-driven more than a ‘collection’ because the purpose is to create pieces so customers feel like they are wearing a beautiful piece of Melinda Maria and feel good about giving back,” Spiegel said.
Next month she will link with Sarah Michelle Gellar to benefit the World Hunger Organization, and in September, she will tie up with Kelly Sawyer and Norah Weinstein