May 13, 2021

Colonel Chic: KFC Clothing Already Selling Out

COLONEL SANDERS CHIC: KFC’s fast-food fashion is selling like hot cakes. A day after the chain unveiled its online shop offering fried-chicken themed apparel, accessories and other limited-edition items, a third of the products have sold out.
Much like Starbuck’s vastly successful unicorn frappuccino, “” seems to have been designed with the Instagram-obsessed generation in mind. Customers can order Colonel Sanders shirts, jewelry, pocket squares, lapel pins even a KFC pillow. The company web site teased: “Dance like no one’s watching. Sing like no one’s listening. Dress like you haven’t eaten lunch yet.”
Among the eclectic mix of merchandise is even a $20,000, 400-year-old meteorite in the shape of a Zinger sandwich.
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“KFC and Colonel Sanders have been American pop-culture icons for more than 70 years,” Steve Kelly, KFC U.S. director of media and digital said. “Our fans were craving a way to embrace the fried chicken lifestyle, and KFC Ltd. gives them the opportunity to let their colonel flag fly.”
The brand simultaneously revealed a new KFC-branded mobile phone for the Chinese market in collaboration with Huawei.
The Louisville, Ky.-headquartered company has a penchant for creative brand extensions. In 2015, the brand recruited London men’s wear designer Katie Eary to create a collection

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