January 19, 2021

This Start-Up Is Making High Heels More Comfortable With a Foot-Scanning Technology

Sandra Gault is a lover of high heels, but like many women, she didn’t love the pain that came with them.
So the former IBM and Kodak executive applied her expertise in the tech industry to footwear, creating the True Gault line of luxury customized heels. “We’re like a mathematical company disguised as a shoe brand,” said the founder and CEO, who spent two and a half years developing foot-scanning software that can help produce better-fitting shoes.
Her photo-based platform launched on the Apple App Store in December 2016 and has attracted nearly 1,000 customers. With the True Gault app, users photograph their feet from three angles to generate a 3-D image that is used as the model for their shoe. They then are invited to select from around 20 styles that can be customized with at least 40 different upper materials.
The shoes, which are priced from $250 to $350, are manufactured in Spain and made with soft leathers, memory foam padding and suede linings.
True Gault’s peep-toe Nasrin bootie in navy suede.
Gault said the turnaround time for products averages less than four weeks, with a low return rate. “Each shoe has a high probability of success,” she explained. “Part of the reason

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