September 29, 2020
Uncategorized

Experience Matters: Inside the Mind of Enfants Riches Déprimés Founder Henry Levy

It’s a little bit of streetwear, skate, punk, new wave and contemporary art set amid half trashy pawn shop and half art gallery that’s overtaken Maxfield.
Los Angeles brand Enfants Riches Déprimés is next in line for Maxfield’s pop-up series when it opens the doors to its temporary stand-alone space located across from the boutique retailer’s main store on Melrose Avenue.
The temporary shop will have a three-week run selling a limited-edition shoe collaboration with Vans, archival pieces, toys, banners, art and the introduction of Enfants Riches Déprimés furniture, all born out of the mind of founder and sole designer Henry Levy, who sometimes goes by Henri Alexander.
The idea was to create an exterior similar to a pawn shop, complete with fake infomercials created by Levy playing in the store windows. The building’s facade was painted a bright yellow Levy called “obnoxious” amid the street’s more conventional building exteriors. Inside is a bit of a different story with white walls and a gallerylike backdrop for the clothes.
“I really wanted the person coming in to fully get pulled into the experience of the [Enfants] studio, but in a more organized fashion so really pinpoint and consolidate the visual of the art aspect of

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