January 25, 2021

A Look Into the Future of Beauty and Technology

Technology has already altered the path to purchase in the beauty category. But, during a sold out educational panel at this week’s Cosmoprof North America meeting in Las Vegas, three experts teased compelling advancements in the pipeline.
The session, Beauty+Tech=A Beautiful Marriage, recapped how far technology has come in regard to personalization, augmented reality and try-on apps. As an example, Kelly Alexandre, Kline’s senior analyst in the consumer products practice, presented statistics that the U.S. has the second-greatest acceptance of beauty apps at 35 percent, behind China at 64 percent.
The speakers also cast a glance into the future where they feel artificial intelligence, as soon as within the next five years, will further aid the selection of beauty products.
In the 11 years he’s worked on augmented reality technology for the beauty industry, Parham Aarabi, founder and chief executive officer of ModiFace, has developed in improvements resulting in enhancement of brand return on investment in technology.
“We’re finding today that at every point that a beauty brand interacts [with a consumer], it can increase sales, increase time spent, engagement — any metric that is measured for success, AR can make a positive impact. Seeing a product on a viewer’s face can boost conversion

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