October 30, 2020
Uncategorized

Selfridges Opens the World of Issey Miyake

MADE IN MIYAKE: Selfridges is furthering its relationship with the Japanese label Issey Miyake with a new shop-in-shop that opened in its Designer Galleries space on Tuesday, home to brands including Proenza Schouler, Rosetta Getty and Michael Lo Sordo.
The World of Issey Miyake boutique spans 506 square feet and stocks the brand’s main line as well as the Pleats Please and Bao Bao labels. It offers up to 180 pieces from the pre-fall 2017 and fall 2017 collections; reflecting a 20 percent increase in the retailer’s overall buy from last season.
Olivia McEwan, the store’s designer women’s wear buyer said the increase in the company’s seasonal buy was reflective of customer demand. “In past seasons, there was an increased demand from our customers for ready-to-wear pieces across the main line and Pleats Please that we were unable to satisfy due to stock availability,” said McEwan, adding that the brand is one of the best sellers across the department.

The World of Issey Miyake boutique is opening at Selfridges London.
Courtesy Photo

“We have both a domestic and international customer for this brand and a really varied demographic. The brand is going from strength to strength, exploring new ideas while staying true to its original design

Follow WWD on Twitter or become a fan on Facebook.

Read More…