November 25, 2020

Louis Vuitton Launches Smartwatch With Google

PARIS — The smartwatch category may have yet to live up to its immense hype, but it is still attracting megabrands. The latest is Louis Vuitton, which is entering the smartwatch race with the launch of its first connected watch.
The Tambour Horizon, which hits Louis Vuitton stores today, is the fruit of a partnership with Google and offers extensive opportunities for customization, in addition to exclusive travel-related functions.
“We don’t know where the industry of connected objects is going. But we know it’s going to be massive. We have to participate,” said Michael Burke, chairman and chief executive officer of Louis Vuitton.
“We have to be audacious. We have to be risk takers. We have been risk takers for 160 years. But, in addition to that, time and travel are intimately linked. Our DNA is inscribed in travel and travel cannot exist without time and timekeeping,” he added.
The luxury brand’s move reflects the growing importance of connected devices, at a time when sales of mechanical timepieces are steadily eroding. Vuitton becomes the second brand within luxury conglomerate LVMH Moët Hennessy Louis Vuitton to collaborate with Google, after Tag Heuer in 2015.
After experiencing the breathless expansion of a new category and the buzzy 2015 introduction

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