October 20, 2020
Uncategorized

How Britain’s Princess Charlotte Is Boosting Kids’ Shoe Sales

Part of our Tiny Tastemakers series, meet the new class of celebrity children who are delivering style inspiration to the masses — not to mention a serious sales boost to the kids’ market.
Kicking off the series is Britain’s youngest royal, Princess Charlotte, who — along with her sibling, Prince George — is bringing classic dressing back into fashion.
Her brother, George, may be ahead in line for the British throne, but when it comes to sartorial influence, the only daughter of Prince William and Kate Middleton has the edge. Valuation consultancy Brand Finance estimates the 2-year-old royal will boost the U.K. economy by a staggering $4.5 billion over her lifetime — besting George’s selling power by more than $1 billion. And that’s not accounting for the rest of the world, which is just as fascinated with little Charlotte’s fashion choices, turning everything she wears into retail gold.
Last Christmas, Princess Charlotte wore Mary Jane shoes by Early Days.
Spotted in: True to Windsor tradition, Charlotte favors classic footwear — think button-strap Mary Janes and T-bar styles — from English brands Early Days and Papouelli. During a family ski trip to the French Alps last year, she kept cozy in a pair of pink

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