May 13, 2021

Glitz, glamour and tragedy: how Gianni Versace rewrote the rules of fashion

Two decades have passed since the designer’s murder. From embracing celebrity power to challenging sartorial snobbery, it is clear he was ahead of his time

Gianni Versace changed fashion. Plenty of designers change fashion – a gamechanging hemline here, a much-copied dress there – but not like him. Versace transformed what fashion meant. He put fashion in the middle of a new celebrity solar system and clothes at the centre of popular culture. This change was already in the air 20 years ago, on the July morning when the 50-year-old designer was shot. But it was his murder that jolted the world into recognising how potent the name Versace had become.

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