January 21, 2021

After a Decade, Cartier’s High Jewelry Lands in London Once Again

LONDON — Sadiq Khan may get his wish — and then some. As Brexit negotiations loom, the mayor has this week been touting central London as a tourist and business capital, and hoping that the West End will take 1 billion pounds, or $1.29 billion, in spend during the summer season.
The city will certainly get a boost from Cartier, which has been showing and selling its latest high jewelry collection in the capital for the first time in 10 years.
Each year Cartier picks a different city in which to debut its high jewelry, organizing events for top clients who fly in from around the world to pick up their latest jewels. This year there were gala dinners for hundreds at Royal Albert Hall and Freemasons’ Hall in Covent Garden, the latter of which featured a performance by Rita Ora.
The current Cartier show at the Reform Club on Carlton Terrace in St. James’s features 600 pieces, a mix of high jewelry, fine jewelry and vintage items sourced at auctions and restored by the brand’s craftsmen.
The jewels are on display behind glass cases and beside each case is an iPad mini with images and lengthy descriptions of each piece. Upstairs there are private rooms

Follow WWD on Twitter or become a fan on Facebook.

Read More…