May 13, 2021

Mark Cross Inks Distribution Deal for Japan

Mark Cross is making plans to expand its reach in Japan.
The handbag brand has signed a distribution deal with Bluebell Group to beef up its business in the world’s third-largest economy. Their partnership begins with Mark Cross’ pre-spring 2018 collection.
Bluebell Group, based in Hong Kong, is an Asia-Pacific distributor of fragrance, beauty, fashion, jewelry, food and tobacco products. It has worked with brands including Perrin Paris, Vanessa Seward and Repetto.
The New York-based Mark Cross — founded in 1845 and relaunched in 2012 — has limited distribution in Japan, with just nine stockists there and the bulk of sales attributed to Dover Street Market in Ginza. While about 70 percent of Mark Cross’ sales are to consumers outside the U.S., Japan represents only a “small percentage” of that share.
Mark Cross president and chief executive officer Neal J. Fox said he hopes the brand’s Japanese sales will increase 100 percent each year over the next two to three years.
“From my perspective, I have always felt that the Japanese market is a perfect fit for our product. The consumers have a deep understanding of fine-quality leather goods, there is a commitment to excellence there and an understanding that is compatible with our brand. I’d

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