October 30, 2020
Uncategorized

Footsie 100: why socks have become the latest menswear battleground

From the catwalks of Prada and Vetements to Justin Trudeau’s virtue signalling through his chaussures – socks have become the most loaded accessory of the year

Vetements kickstarted the latest wave of logomania with the launch of a DHL T-shirt 18 months ago. Now the label has repurposed that must-have fashion moment for the feet. Meet the DHL sports socks, the hosiery of now.

We are coming out of a fallow period for men’s socks. With ankles staying stark and unloved while we focused on the ups and downs of trouser hemlines (see last autumn’s floor-sweepers or the current season’s penchant for cropped trousers), socks have been forgotten. But change is afoot. At the recent menswear shows, socks were seen pulled up to the knee with shorts at Prada or grazing ankles at Versace; gym socks were bright white and logo-heavy at Wooyoungmi; Lanvin, meanwhile, even took a punt on tube socks.

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