January 27, 2021

First look: what we can expect from Clare Waight Keller’s Givenchy

Seductive, sexy and big on cats – the first images from the most anticipated designer debut this year have landed

In the new Givenchy advertising campaign, the first thing you’ll notice is what is missing rather than what’s there. There are very few clothes. Instead, models – three women, one man – are scantily clad and draped with felines. So far, so fashion – but this is more than the latest example of how Veronica Corningstone’s report on a cat fashion show in Anchorman became classic designer inspo. It’s the first look at what Clare Waight Keller, new in at Givenchy and first woman ever at the helm, will be doing with the house.

Waight Keller was previously at Chloé, a house known for frills, femininity and what the French call flou – basically floaty, boho clothes made for running through wheat fields. Givenchy, by contrast, is more Parisian , accessorised with a Gauloise and a walk along the Seine, as designed by founder Hubert de Givenchy. Or with a biker jacket and Instagram filter in the era of Waight Keller’s predecessor Riccardo Tisci.

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