January 27, 2021

Patron Stella McCartney and Jury Choose Lara Krude as Designer for Tomorrow in Berlin

GIRLS’ CLUB: “Hi Stella. I know you’re there,” chimed a red-capped and former Designer for Tomorrow patron Alber Elbaz in a well-wisher video aired at the 10th edition of the student designer competition held in Berlin last week. Stella McCartney was back for her second turn as Designer for Tomorrow patron for this diamond anniversary, and once again, the designer and jury’s five finalists, culled from 200 European hopefuls, was an all-girls’ lineup. The winner, Lara Krude of Hamburg’s University of Applied Sciences, will have mentoring sessions with McCartney as well as a further round of workshops and internships through Designer for Tomorrow sponsor, the German specialty store chain Peek & Cloppenburg.
Krude’s women’s wear capsule, “Was Bleibt” or “What Remains,” impressed with her take on men’s wear tailoring and ensemble thinking gone awry, combined with a sensitive color sense, fine finishing and individual detailing. Last year’s winner, Edda Gimnes, was also back with her first runway show, her signature hand-drawn prints now full color and generally full flush, but sometimes also just a loosely sketched detail such as pockets or the back yoke on otherwise solid jackets and pants.
“A part of the reason to come back,” McCartney said, “is that beyond

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