January 20, 2021

Does the fashion industry still need Vogue in the age of social media?

Bloggers are eroding the power of the glossy monthly style bible

For a new boss to dismiss the “old guard” who were the legacy of their predecessor and bring in new faces is not unusual. Indeed, when Alexandra Shulman vacated the editor’s chair at British Vogue, having occupied it for a quarter of the magazine’s 100-year history, it was wholly expected that her replacement, Edward Enninful, would bring in a team to put his own stamp on the industry glossy.

Last week Emily Sheffield, Shulman’s deputy and predicted by many as a shoo-in for her job, handed out invites to her leaving party, while Enninful – who officially takes the helm on 1 August – announced film-maker Steve McQueen and long-time friend Naomi Campbell as contributing editors. Kate Moss, already a contributing editor and regular cover girl, will continue working for the title.

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