May 13, 2021

Molly Goddard Puts on ‘Fashion in Motion’ Show at the V&A

MOLLY’S WORLD: British designer Molly Goddard staged a show at the V&A’s newly opened Sainsbury Gallery — and took the opportunity to introduce pieces from her first pre-collection — as part of the museum’s ongoing Fashion in Motion series.
The range was more wearable than her fantastical main line, with its outsized proportions and sweeps of tulle. They also featured more pattern, from floral prints to tartan ones.
Goddard said the pre-collection was also inspired “by all the bit I love from the V&A’s collection, from embroidery to 17th-century underwear and a section on punk.”
It was the first show that Goddard hosted outside the official fashion week calendar. The Fashion in Motion series is for members of the public and the lines to enter Goddard’s show wound all the way around the museum.
“We made a lot of effort to make the show really special — it’s the biggest one we’ve ever done. It’s great not to have the pressure to produce things that are on-trend or seasonal,” said the designer, adding that she and her sister Alice had fun picking our their favorite designs.
She said their selection included some the “most ridiculous and unwearbale” pieces she has produced. They included a tiered

Follow WWD on Twitter or become a fan on Facebook.

Read More…