January 19, 2021

Cadillac Provides Grant to Seven Men’s Designers

With the departure of Amazon Fashion as the primary sponsor of New York Fashion Week: Men’s, Cadillac is stepping up its game this season.
Cadillac House, a one-year-old event space on Hudson Street, will serve as an official runway location for the third time. But the automotive company, which has sponsored the men’s-only event since its inaugural season in 2015, this time has provided grants to seven designers showing at the venue — Todd Snyder, Robert Geller, Dyne, Kenneth Ning, Matiere, Luar and Rochambeau — which were intended to “enable the designers to push boundaries and produce an experience beyond the traditional runway show,” according to Cadillac.
The designers chosen for the grants submitted proposals demonstrating how they would creatively reimagine Cadillac House during their shows for the spring season. As a result, Cadillac is paying the entire cost of staging their shows, according to the Council of Fashion Designers of America, which hosts the week.
“It was important to us that our commitment to NYFW: Men’s continued to evolve this season, so we provided grants to help both established and emerging designers realize their most dynamic and compelling shows possible,” said Nathan Tan, associate director of brand partnerships and experiences for Cadillac. “To cut through the clutter today, designers need to think outside the box, but too often their vision can be limited by

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