January 23, 2021

This New Brand’s Huarache-Inspired Shoes Are Handcrafted by Local Mexican Artisans

There’s a new brand making its way to the U.S. from south of the border — Deeohs. Launched by brothers Deigo and Jaime Guemes, who learned the art of shoemaking in their family’s factory in Leon, Mexico, the brand is a men’s and women’s collection inspired by the weaving techniques of traditional Mexican huaraches.
According to the founders, the shoes’ uppers are handcrafted by local artisans, helping to keep the art of shoemaking alive in the region. While the collection offers classic huarache sandals, it also features modern sneaker silhouettes detailed with colorful woven touches including slip-on and ankle boots.
The line first debuted in Japan and Europe in fall 2016, and is now available online to customers in the States. Retail prices range from $105 to $170, with free shipping available.
Deehos’ men’s Kakle slip-on sneaker.
Here, Diego Guemes, creative director and designer, shares his thoughts on Mexico’s fashion scene and where they draw their inspiration.
FN: What are some of the greatest influences on Mexican street fashion?
DG: “America and Europe. For decades, we seemed to get trends from the U.S. one to two seasons after it crested stateside. In most cases we saw a watered down version in Mexico. That’s changed in recent years

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