October 29, 2020
Uncategorized

Susan Sarandon Stars in new Mercedes-Benz Fashion Campaign

CHAPTER TWO: The Mercedes-Benz #mbcollective campaign is going into its second chapter, with Susan Sarandon moving into the Generation Now driver’s seat occupied by M.I.A. last season. On Wednesday the actress was in Berlin to officially launch the car maker’s new emotionally and electrically charged fashion campaign during Mercedes-Benz Fashion Week Berlin, joined by her chosen Generation Next protégé, documentary film maker and RYOT co-founder Bryn Mooser, and the campaign’s photographer and film maker, Luke Gilford. As for the automotive link, it’s Concept EQ, which stands for electric intelligence and is the new electrically powered car brand being developed by Mercedes-Benz. Also on hand were four of the five young designers of Mercedes’ International Designer Exchange who are another creative part of the #mbcollective : William Fan, Ran Fan, Anna October, Steven Tai and Xiao Li.
At an exclusive but extremely congenial dinner at Soho House, Sarandon quipped, “I’m thrilled they considered me Generation Now not Past.” She added that in talking to Mercedes, “it was clear they are forward thinking, which seduced me.” But basically, Sarandon talked to the guests about the issues which engage and move her: her experiences in Lesbos last year talking to and filming refugees to

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