May 13, 2021
Uncategorized

L’Elixir des Glaciers Unveils ‘Essence of Bees’ Collection

Valmont is abuzz with the essence of bees.
The Swiss prestige skin-care brand is taking its sub-brand, L’Elixir des Glaciers, and launching it as a stand-alone brand with the introduction of a new collection of products called “Essence of Bees.”
“L’Elixir des Glaciers is positioned as more luxury and craft, and Valmont is positioned as more of a scientific brand,” said Sophie Guillon, chief executive officer of the Valmont Group, on how the two brands differ. “By creating a separate L’Elixir des Glaciers brand, the Valmont Group is able to offer more skin-care products from a luxurious range.”
While Valmont has always drawn inspiration from the natural resources of Switzerland, the ‘Essence of Bees’ collection was inspired by Swiss beekeepers who are actively working to protect honeybees from the overuse of pesticides, which has caused a significant decline in the insect’s population.
Through supporting the beekeepers and better understanding the benefits of ingredients extracted from beehives, the brand was able to bring together a mixture of honey, royal jelly and propolis for a collection of three skin-care products.
“These ingredients are superior based on modern technology and were also celebrated in Ancient Greece,” Guillon said. “Honey is a powerful moisturizer and skin repairer, propolis is known for

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