May 13, 2021

Capsule, Liberty Fairs to Add Consumer Component Via Frenzy App

Shopify’s flash sales app Frenzy continues its push to grow its business in the U.S., striking a partnership with Liberty Fairs and Capsule tied to New York Fashion Week: Men’s.
The app, which has made some inroads within streetwear as a tool to help brands and retailers with product drops, will help make certain pieces from designers available for sale through its app as part of special presentations happening at the Jacob K. Javits Convention Center in conjunction with the Capsule and Liberty Fairs trade shows.
“There’s never been an official partnership between the trade fairs and the CFDA so fashion week now extends to market week,” said Capsule director Christopher Corrado.
Layering in the capabilities of Frenzy adds to that partnership, Corrado continued.
“It really does lay the path for the future of the way that we hope to engage consumers in our trade event.…There’s been obviously a lot of conversation around the seasonality of the fashion industry and how we capitalize on all the excitement that happens around a runway presentation and how we actually engage the end consumer and that’s exactly what Frenzy does from an event producer opinion.”
Participating brands include Band of Outsiders, Arc’teryx Veilance, Necessity Sense, Daniel Patrick, DDugoff

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