December 1, 2020

Marc Cain Moves Into Beauty With Fragrance Trio

Bodelshausen, Germany-based Marc Cain GmbH produces a range of products under the labels Marc Cain Collections, Marc Cain Sports, Marc Cain Essentials, Marc Cain Additions, and handbags and shoes. On Wednesday, the company unveiled a new label, Marc Cain Beauty. The first products in the line will be a trio of fragrances bowing in October.
Marc Cain was virtually unknown in the U.S., but the company in late April unveiled a store at Westfield Garden State Plaza in Paramus, N.J., and plans to open units at King of Prussia Mall in King of Prussia, Pa., and The Westchester in White Plains, N.Y., as part of a push into America.
The group operates 212 stores, 331 shops-in-shop and is sold at 909 specialty stores in 59 countries. The company in 2016 logged sales of 264 million euros, or $288 million at current exchange.
Marc Cain Beauty is aimed at a premium customer who already has a high affinity with the brand, the company said, adding that the goal is to also attract new consumers. In addition to Marc Cain stores, shops-in-shop and specialty store accounts, the fragrances will be sold at high-end beauty retailers worldwide and
“With this exclusive range of fragrances, we are now looking to extend our large portfolio and

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