November 25, 2020

Influence Peddler: Brooke Burnett

There is a groundswell of interest, especially in the beauty space, to engage with microinfluencers — considered to be those with fewer than 100,000 followers. The thinking is these social networkers are viewed as more authentic and net a higher engagement with fans.
That rings true for Brooke Burnett (@onesmallblonde) who, with almost 72,000 followers on Instagram, feels very connected to her audience.
“Engagement is more important than your number of followers because as long as your engagement grows with your following, then the authenticity of your brand won’t be jeopardized,” said Burnett. “Also, I find when I share more personal experiences, I get more engagement from my readers and they have expressed their appreciation that I’m ‘real life.’”
While many influencers linked to beauty use Instagram to experiment with bold cosmetics, Burnett prefers to focus on hair. “The number-one question I usually get from followers is about my hair routine and how I curl my hair. I take a lot of pride in my hair so I like to use the best quality products out there.” Among the hair brands she’s worked with are Oribe, Frédéric Fekkai, Oui, Davines, Drybar and BLNDN. Her curl tutorial is one of her most popular.
The 30-year-old

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