Harry Slatkin is back at it.
The home fragrance veteran — he and wife Laura Slatkin sold their first luxury home fragrance company Slatkin & Co. to Limited Brands in 2005 — has a new venture called Homeworx by Harry Slatkin.
Slated to launch on QVC on July 25, Homeworx is a line of seasonal scented candles and other home fragrance items, including melts, plug-ins and diffusers.
After stepping away from Blyth Inc., the home fragrance manufacturing company Slatkin bought in conjunction with the Carlyle Group last year, Slatkin told WWD he was having a “rocking-chair moment.” He wasn’t sure what his next step was, but when QVC approached him to do a candle line, he jumped at the opportunity.
“I told [QVC] I wanted to do something I’d never done before,” said Slatkin. “All the products I designed are things I would use in my own home.”
The first collection is a line of seasonal scents centered on the winter holidays, including Deliciously Apple, Hot Cider Donut, Frozen Balsam and Winter Fireside. A set of two three-wick 18-oz. candles is priced at $47.75.
“I create scent to create a mood,” said Slatkin. “It’s like a movie. I use the best perfume