January 25, 2021

Starskin Readies Juice Lab Launch, U.S. Retail Expansion

Sheet mask brand Starskin is big in Europe and the Middle East — and the U.S. is its next target.
The Netherlands-based skin-care company, which launched in 2015 and is known for its South Korean-technology-driven sheet masks, cleansing pads and pore strips, quietly entered the U.S. market via Barneys New York early this year. Since then, Starskin has tapped beauty industry veterans with knowledge of the market here to help with retail expansion, an e-commerce site and influencer relationships. And it’s gearing up for its first big launch here — Juice Lab, a series of vitamin-C-fueled sheet masks.
Paul Hendriks, chief executive officer and cofounder of Starskin, called Juice Lab the “next generation of sheet masks” because of the innovative technology behind it. The two-step treatment system consists of a booster mask and activator serum, which are designed to be mixed together prior to application. The booster mask is embedded with freeze-dried 75 percent vitamin C dots, which the brand says are five times more potent than any other vitamin C on the market. There are three variations of the Juice Lab mask, each inspired by superfoods and cold-pressed juice trends — Holy Kale is a kale and grapefruit blend designed for

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