MILAN – Gucci launched its e-commerce site in China on Monday, offering a complete range of handbags, shoes, ready-to-wear and jewelry.
For speed of service, purchases are shipped from a local warehouse to all locations, while client enquiries are serviced by a China-based team via live chat and phone. Also, Gucci.cn offers convenient payment options through Alipay and WeChat.
The homepage of Gucci.cn
Gucci launched an integrated approach between content and commerce in 2015 in North America, Europe, the United Arab Emirates and Australia with a newly-designed website following the arrival of creative director Alessandro Michele.
Gucci is replicating that model in China, with products supported by storytelling and imagery. There is also a Stories section on the site, which aims to explore the inspirations behind Michele’s collections.
The site is optimized to fit all screen sizes, meeting the increasing demand of mobile-driven markets, such as China. Gucci said that almost 70 percent of global traffic now comes from smart phones.
Gucci has a local e-commerce presence in the U.S., Japan, Korea, Australia, Canada, the U.K., Italy, Ireland, France, Germany, Spain, Portugal, Switzerland, the Netherlands, Austria, Belgium, Sweden, Norway, Denmark, Finland, the Czech Republic, Poland, Hungary, Romania, Bulgaria, Slovenia, Turkey, and the United Arab Emirates