May 12, 2021

Comme des Garçons Toasts ‘Concrete’ in Brooklyn Warehouse

NEW YORK — Comme des Garçons is taking full advantage of Manhattan’s nickname as the “Concrete Jungle” by introducing its new eau de parfum, Concrete.
The Japanese fashion brand and Puig, the Barcelona-based fragrance company that manufactured the scent, hosted four events spanning two days and two boroughs to launch Concrete, culminating in a lunch at Dover Street market Friday to unveil an installation created by artist Graham Hudson.
One might deduce that the series of events — coupled with a bottle fashioned from hand-finished concrete and glass — suggests that Comme des Garçons’ latest fragrance wreaks of the New York streets synonymous with the word “concrete” but no.
As abstract as the concept sounds, the eau de parfum is far less literal than some of the brand’s other scents — take Blackpepper, for instance, which quite literally smells like black pepper. In fact, Concrete doesn’t smell like concrete at all, which is exactly what Christian Astuguevieille, creative director of Comme des Garçons Perfumes, had in mind when he conceptualized the project for the brand, which is nearing a portfolio of 80 fragrances.
“What I really want people to understand is that we reached this contrast between the touch of concrete and an olfactive luxury that is never

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