January 16, 2021

Alberta Ferretti’s Limited Edition 2017 Channels Shalimar Gardens, Forties Hollywood

MILAN — Hollywood Forties’ divas taking a midnight stroll in the legendary Shalimar Gardens.
This dreamy suggestion lay behind the development of the Alberta Ferretti Limited Edition 2017 collection to be unveiled in Paris on Tuesday. WWD previewed the 18 demi-couture pieces, which will be presented at the Italian designer’s headquarters on Rue du Faubourg Saint-Honoré, a former property of the Goldschmidt-Rothschild family.
Ferretti took a deconstructed approach to the romantic and feminine feather-light silk, chiffon and organza cocktail dresses and evening gowns. “I like it when a woman feels light and free to interpret a dress, and this is more difficult if the dress is structured,” observed Ferretti. The designer was aware of her customers’ “real and busy fast-paced lives.” For this reason, Ferretti said she wanted to keep the silhouettes “simpler and more sophisticated. My goal is to make women beautiful, but they must also look contemporary and move with ease.” The designer tapped Giampaolo Sgura to photograph Natasha Poly wearing the collection.
Several looks highlighted the back, such as a plum, silk satin gown that was aptly called Anémone Liquide [Liquid Anemone] because of its light consistency. Another draped gown in that color, called Améthyste Mystérieuse [Mysterious Amethyst], could be

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