Tommy Hilfiger is teaming with Vetements, the Zurich-based ultracool streetwear brand, for a unisex collaboration this fall.
Hilfiger posted news about the collaboration on his Instagram over the weekend. In a telephone interview Sunday, he told WWD that he met Vetements chief executive officer Guram Gvasalia about six to nine months ago, and two months ago Gvasalia called him and said they’d like to do a collaboration.
“I was very excited. What they’ve done is quite genius. They have their own rule book. They do what they want and do it when and how they want,” said Hilfiger.
The spring Vetements x Tommy Hilfiger collaboration will be distributed to Vetements’ account roster in February, including such stores as Barneys New York, Harrods and Colette, said Hilfiger. The collection will include women’s and men’s items such as hoodies, with a flag and crest, short-sleeve T-shirts, beanies and socks. “It’s luxe streetwear. Nobody does it better than these guys,” said Hilfiger. He said the hoodies are oversized, which is Vetements’ trademark. The color range consists of gray heather, navy, red and fuchsia.
The T-shirts, for example, will have a Vetements logo on the back and a Tommy Hilfiger logo on the front.
The oversized raglan sleeve