September 29, 2020
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Scott Lipps on Plans to Open Digital-Focused Los Angeles Agency

One Management founder Scott Lipps has set his sights on Los Angeles, having relocated to the West Coast to open a new company called Lipps.
Lipps, who has kept a stake in One Management, has been staffing up the digitally focused agency, which will represent models, celebrities and influencers and offer brand consulting and content development.
Describing the initiative as a hybrid company, Lipps said the talent list consists of 25 people. He also has been staffing up his own team, which will have office space in the Dream Hotel in Los Angeles. His new recruits include Anahid Krile, who spent the last 17 years as director of L.A. Models, and one of her former colleagues Monna Lee, who is now Krile’s second-in-command at Lipps L.A. Mike Eland, former director of scouting at Wilhelmina Models, is also new to the team. Steven Baillie is on board as creative director.
“If you look at the fashion business now as opposed to when I started One almost 16 years ago, it’s shifted in incredible ways. It’s really important to me to do something that is an agency for the future,” he said. “A lot of the talent agencies in L.A. like CAA do a lot

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