January 21, 2021

ZO Skin Health Adds Pore Refiner to Antiaging Lineup

ZO Skin Health is filling out its antiaging offering with a new product — Ossential Instant Pore Refiner.
“Most individuals aren’t aware that enlarged pores are part of the aging process. As you get older, your skin loses elasticity and the pores tend to appear larger,” said Renee Romero, marketing director for ZO. “What you’ll see in the market when it comes to pore-refining products [is something that] blurs imperfections, there are a lot of silicone-based primers.”
ZO’s $60 product, which will be launched globally after Labor Day, contains Rosa Canina Fruit Extract, Salicyloyl Phytosphingosine, Zo-RRS and time-release antioxidant complex Zox, that combined aim to reduce the appearance of pore size, control oil and breakouts and prevent premature aging.
The Ossential Instant Pore Refiner is meant to be part of the company’s overall antiaging lineup, which includes bestsellers Ossential Daily Power Defense, $150, and Ossential Growth Factor Serum Plus, $148. Ossential Instant Pore Refiner will be sold through ZO’s 7,000 points of doctor-office distribution, as well as online through its web site.
Industry sources estimated that the product could do $10 million in sales in its first year, and that ZO — growing about 50 percent a year — is on track to rake in

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