May 12, 2021

Y/Project Scoops 2017 ANDAM Fashion Award

Y OH Y: Y/Project’s rising star just ascended a notch higher with the Paris-based label — a key player in Paris’ new guard — scooping the 2017 ANDAM Fashion Award at a ceremony here Friday, on the eve of couture week in Paris.
The award’s endowment of $280,000 comes at a crucial time for the brand as it moves into its next phase, with new factory partners among recent developments.
The brand’s creative director Glenn Martens, who grew up in the Belgian city of Bruges and attended Antwerp’s Royal Academy of Fine Arts, but is now based in Paris, made fashion fame with his deconstructed denim that can be ruched or folded back to create a wader effect. The designer likes to tumble together disparate references, from classical tailoring to streetwear to offbeat historical references. A master at using deconstruction techniques to create new garments, signatures include exaggerated swirling volumes, though his latest collection was more controlled in its execution.
For one year, Martens will also benefit from a mentorship by Francesca Bellettini, president and chief executive officer of Yves Saint Laurent, covering both the creative and strategic dimensions of his business.
The designer will also be sprinkled with 10,000 euros’ worth of crystals from Swarovski to be

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